For Photo-Frames.co.uk I built a clean, easy-to-navigate site that makes finding the perfect frame as simple as picking a photo. The homepage and category pages clearly showcase the wide range of styles — from classic woods and metals to contemporary designs — while the product pages keep the focus on quality details and clear pricing. I organised the layout so that browsing, filtering and adding to cart works smoothly on both mobile and desktop, and made sure the checkout path stays straightforward to help reduce friction. The result is a responsive, user-friendly shop presence that reflects the brand’s commitment to excellent framing options and makes it simple for customers to preserve their favourite memories.