I built the Little Deli website to showcase this charming, family-run delicatessen right in the heart of Hitchin, celebrating artisan produce and the joy of great British food. With a thoughtful layout that puts their best local cheeses, charcuterie and pantry favourites front and centre, the site makes browsing and ordering a pleasure whether you’re on mobile or desktop. I kept the design clean but characterful, letting the vibrant product imagery and friendly copy take the lead, while ensuring the shopping experience is intuitive and friction-free. The result is a site that feels as welcoming as stepping through the deli door — and works hard to turn online visitors into customers who can nab a cheeseboard delivery or pop in for a treat.