A Selection of My Services

I design websites the way small businesses actually need them built — clear, practical, and structured around real humans using them. The internet is full of “designer sites” that look incredible until you try to do something, then fall apart like flat-pack furniture assembled by guesswork. My goal is the opposite: a site that looks intentional, works effortlessly, and doesn’t require you to babysit it.

What you get from me:

• Interfaces that make sense without needing a treasure map

• Layouts that guide visitors instead of confusing them

• Responsive design that behaves on phones, tablets, and actual computers

• Admin areas you can use without wanting to throw your laptop into the sea

I spend time understanding your audience, your business rhythm, and your content structure, then build something that feels natural. The result should feel less like software and more like an extension of your business. I obsess over usability, performance, accessibility, and search visibility, because that’s what actually moves the needle. If you want something changed later, it’s part of support or scoped work, not a guessing game.

In other words: you agree the design, I build the design, your customers use the design. Everybody wins, nobody gets a migraine.

If you’re selling anything online, the shop needs to feel smooth, secure, and boring in all the right ways (nobody wants “exciting” when entering card details). I build eCommerce sites that prioritise clarity, trust, and friction-free buying. That means fewer abandoned carts, fewer panicked messages, and fewer existential questions about why Stripe hates you.

Core principles I stick to:

• Shopping should be easy, even when the buyer isn’t

• The checkout should calm people, not challenge them

• Product pages should answer questions before they’re asked

• The shop should run whether you sell 10 items or 10,000

I structure stores so you can manage inventory, categories, images, and descriptions without needing to learn a new trade. I handle taxonomies, feeds, product schema, performance, caching, mobile behaviour, and all the unsexy bits that make the sexy bits profitable.

And the deal is always the same: you approve the work, I deploy the work, I invoice the work. No subscriptions.

WordPress powers most of the web, and for good reason — it’s flexible, extendable, and well supported. But a WordPress site is only as good as the way it’s built, hosted, and maintained. That’s where I come in. I build WordPress sites that are fast, stable, secure, and easy to update. I also fix WordPress sites built by other people who thought they were done once they clicked “install”.

Why WordPress works for most clients:

• It’s adaptable to almost any business model

• Content can be updated without breaking anything important

• Plugins exist for nearly every sensible feature you’d want

• It scales better than most alternatives when built right

Why WordPress fails for most clients:

• Because someone installed 47 plugins and a slider theme from 2009

• Because hosting was an afterthought

• Because security was optional

• Because support was theoretical

I handle the implementation, the optimisation, the structure, the plugins, the integrations, and the ongoing care. You get a site that works and a partner who keeps it working.

Branding is how your business looks, feels, and communicates when you’re not in the room. I build brand identities that are clean, coherent, and consistent, without sounding like a lifestyle manifesto. Logos, palettes, typography, spacing, image direction, tone guidance, hierarchy systems — all designed to reflect your business.

My process:

• I audit what you already have (if anything)

• I ask questions that feel annoyingly obvious until you hear the answers

• I create concepts that reflect your audience and business reality

• You choose the direction, I refine the direction, I deliver the direction

Brand consistency across web, email, print, and socials is part of the job. Your brand deserves more than a Canva shrug, but not a budgetary ambush.

I host WordPress sites on infrastructure built for speed and reliability. But the real value is that I also support them long-term. The internet is a surprisingly fragile place when one tiny dependency throws a tantrum, so I build systems that prevent tantrums. Then I monitor them, update them, secure them, and rarely get called, which is exactly how it should be.

Tech I mention without oversharing:

• High-frequency cloud compute for raw performance

• Server orchestration and control layers to keep things stable

• Edge routing and network acceleration so your site is closer to visitors than your server is

• Enterprise-grade caching so WordPress behaves like it’s been to the gym

What’s included as part of hosting & support plans or approved work:

• Backups are always running

• Security is always running

• Monitoring is always running

• Updates are always running

Commercial boundary, politely stated:

• Server fault? I fix.

• Support plan? I fix.

• Neither of those? I quote, you approve, I fix, I invoice.

Sites are so rarely down that this section mostly exists to reassure you I’m not running them off a Raspberry Pi powered by optimism. If you need help, you reach me via email or message, and I take care of it fast during working hours.

SEO means your site is easy to discover when someone searches for what you do. But SEO isn’t a plugin toggle, it’s a system of structure, speed, content clarity, technical hygiene, and consistency. I build sites to be indexable, crawlable, performant, and locally visible in the UK, without broadcasting exactly how I do it.

My priorities:

• PageSpeed Insights and performance metrics

• Content structure search engines understand

• Metadata that helps without sounding like AI wrote it

• Local visibility so your business shows up on maps and search panels

• Technical foundations so your SEO has something to stand on

You don’t pay me for “SEO energy”, you pay me for actual measurable improvements.

Pay Per Click advertising puts your business in front of people who are already searching for what you sell. I build and optimise PPC strategies primarily for Google Shopping, Performance Max, and audience signals, because keyword spreadsheets are great, but eCommerce is better.

What I do:

• Structure campaigns so budgets are used efficiently

• Improve click-through rates and audience relevance

• Monitor asset groups, audiences, and conversion flow

• Investigate tracking gaps and fix what matters

• Ignore what doesn’t

What I don’t do:

• Pretend 97% direct traffic is real

• Tell competitors how to replicate my stack

• Sell you 12-month plans you didn’t ask for

• Run ads on hope

Consultancy is where ideas get untangled and turned into direction. It’s also where bad assumptions go to die, quietly, before they cost you money. I provide practical digital guidance that fits your business, delivered in plain English.

What happens in a session:

• You explain goals, issues, ideas, or a vague sense of dread

• I ask questions, take notes, and assemble the dots

• I give you clarity, direction, options, and next steps

• I follow up with scoped work if required